In every relationship, whether personal or business, it is necessary to know who you go into a relationship with and how the relationship will benefit both parties. The same applies to a brand and a branding company, it is important to ask the necessary questions before contracting one, get to know them and find out if they are a good fit for your brand.
Here are five important questions that you should ask before hiring a brand company.
This is the first question that every brand should ask before hiring a brand company. This will enable you know a company that will give you value for your money. This way, if your budget is slim, you need a company that can get all that needs to be done with that set budget without exceeding it, that is, looking at key areas that need the budget and using it effectively in those areas. You need to find a brand company that will identify key problems and solve them not one that will come with unnecessary and bogus ideas that are beyond your budget.
In a case where your brand’s budget is a large one, you need a company that will fit that budget and give an output that is parallel to the budget.
When looking for a branding company, it is important to find out if the company is a good fit for your brand. Just like you can’t wear a small sized shirt when your original size is large, you can’t work with a brand company that isn’t going to help you achieve your set goals and objectives. You need to find out if the plan the company has aligns with your brands values. Your brand should have a good feel of the company, how they work and think. All these should be in tune with what your brand needs.
It is also important to know how they manage their clients and how they have managed their previous clients. From this, you will also have an idea on how they handle themselves under pressure or otherwise, their level of expertise when dealing with clients, the general output and their outlook towards their work.
Basically, as a brand, make sure that the branding company you hire aligns with your brand to avoid putting square pegs in round holes.
Before hiring a brand company, getting to know the experience they have in handling similar brands is a necessity. When hiring a staff for your company, you get to ask them about their experience as included in their curriculum vitae, the same thing applies to the brand company. In this case, asking this question will help you get in depth knowledge of what the company can do or cannot do for your brand.
The benefit of this is that a brand company with experience in similar projects like that of your brand will have a better understanding of what your brand is trying to achieve, what your brand needs and the possible ways to go about achieving brand goals and objectives.
Just like you cannot be treated by a quack doctor, your brand should not be handled by an inexperienced company.
As a brand, it is necessary to find out if the branding company you want to hire is strategic enough to create distinct and unique strategies and branding solutions that set you apart from your competition. For instance, Nike and Adidas use branding processes that are entirely unique to their brand with clear cut differences.
The brand company you want to hire should be able to do their research and come up with a unique selling proposition for your brand that sets you apart and puts you above competition.
Returns in this case mean the Returns On Investment (ROI). As a brand, the branding company you want to hire should be able to give your brand a high return over a period of time. You should be able to ask what returns your brand should expect in the course of the year while they are handling the brand. Their response to this question is important because you get to know if their target for your brand is low or high and how they will go about achieving this.
With these questions, your brand will be able to narrow down those brand companies that fit what your set goals and objectives are and help in choose the best company for the job. Just like a partner, you need a company that puts you first and a relationship that will benefit both parties in the long run.
Ignoring these necessary questions will lead to a chaotic relationship with the brand company that your brand will not benefit from which could lead to loss of money.